I don’t know about you, but I think my puppy is pretty damn cute. Her name is Coco and she also loves domain names! She got a hair cut today, so I thought everyone should enjoy her pretty looks. She’s a three year old English Terrier.

Sales and marketing skills are a crucial part of domaining in general, especially if you invest in keyword/brandable domains to sell to end users. Inside those sales and marketing skills comes the ability to deal with objections and find reasons why you aren’t making as many sales as you want. My personal goal is to create an organization that collectively sells 10 million dollars a year. But we’ll leave that for another day, now getting back to the original topic, definition of your target market is key.

My definition of an end user might be different than yours, so I’ll clarify what who an end user is to me:

Mr. Enduser likes to make money, most of his/her decisions are based on how much money they can make. Mr. Enduser has worked hard to establish a business and is looking for creative ways to market it to more people. He/she has vaguely heard of SEO and websites, but has never dived into the benefits of each with anyone. Mr. Enduser has a mid-sized marketing budget that is spent on newspaper ads and random sponsorship of events, little league sports teams, and highschool yearbook pages.

I think that’s a pretty good picture of who my target end user is, yours might differ from it, I’m simply trying to bring some direction to our efforts. Now, to the questions at hand! Why is Mr. Enduser ignoring me? Why does he/she think they don’t need a lead capture system with a keyword domain that matches their business exactly?

Answer: Because he/she doesn’t need any of that to pay the bills or to make payroll. Their business is working without a keyword domain and a custom lead capture system. There is absolutely nothing that will urge Mr. Enduser to spend 60% of their marketing budget on anything other than what he/she knows produces results.

And the end user is rightly turning us down, they just don’t know what we know. Therefore the question becomes, how can we show them what we know about the importance of content, keyword domains, design, functionality, interaction, etc?

The only way to accomplish this transformation of perception is to tell stories, real stories. Once you know which industry you want to target, you need to invest in creating a real example with a real business. Even if this is your own business, you need to have something tangible to show them.

I can’t tell you how many times I’ve sat down with business owners who have been in business for 30 years and they ask, Dan, why the heck would I need a lead capture page? I’ve done 1 million dollars a year in sales every single year with…. and they tell me all their marketing techniques.

We as domain investors need to realize that we are buying empty lots in the middle of swamp land (Wikipedia) that needs to be drained, cleaned, and built upon. Which means owning a domain isn’t adding enough value to business owners, they can’t see what we see.

On another note, I just launched BestContent.com and will be posting some cool ideas on DevelopTogether.com that were shared in the chat at GoDrops.com by a few members. The idea has been in my head for about a year and I’ll need as many heads and helping hands as possible to get it off the ground.

I’m happy to announce the launch of BestContent.com. After writing over 30,000 words of content for my own developments, I realized premium content requires alot of work and research. Although I was tempted to just pay someone $10 to write 500 words on graduate loans, the investment wasn’t worth the hassle of having to read all the articles and re-writing most of them.

The majority of all the content providers simply re-write PLR articles on your topic and quote the fact that “it passes copyscape”. Sadly enough, google isn’t copyscape and it doesn’t care what it has to say. The copyscape method is effective, but it doesn’t tell you if readers are going to comment or like the content.

Therefore I decided to take one of my old domains that was relevant to premium web content and develop it. Why not? I have a small network of english speaking writers that know how I work and how I like to publish my content. If you’re wondering why the prices are higher than the one’s you see on forums, is because this content actually adds value to the reader.

Why focus on value? The amount of value you add to a visitor will show in the amount of traffic your site gets. If you publish content that was written for search engines, you’ll get lots of bots crawling your site, but no real visitors will come back after the first time.

Anyway, if you need content or anything really, I’m here to help!

Comments and feedback are appreciated!

Lately I’ve been presented with great challenges, as many of people have. I try not to see them as adversities due to the fact that there is a lesson to learn from everything. Although I don’t necessarily like learning my lessons through unexpected challenges, I think the lesson is certainly embedded and never forgotten.

That being said, I feel compelled to share my new direction in business. I’m going to dedicate myself to a life of entrepreneurship and the art of creating opportunities for other people. I’ll be developing more of what this means in later posts…

Thanks to DomainSuperstar, I was able to watch a very inspiring video that should move my fellow piers. An incredible lesson in entrepreneurship, where one can create income producing opportunities by adding value to people.

The lesson here is that so often we frame problems way too tightly. And if we keep unpacking and unpacking them, we realized that we have resources that are much larger and more valuable than we even imagined. But we also realized that our own skills that we have and the opportunities around us are bigger than we ever thought at the beginning.

Thanks to FitzVillafuerte and DomainSuperstar